AUDITING YOUR ACCOUNT
BEST PRACTICES & SET UP
Following the platforms' best practices is key to ensure we are setting ourselves up for success. It all starts with a good campaign structure, relevant and appropriate targeting and creatives, and a good amount of analytical mind.
Planning for success goes through reviewing the competition, their strengths and weaknesses and how your brand is positioned against them.
The key is to define what opportunities exist for you to outperform them.
Data is the new gold of the 21st century. You heard it all before. Without data, my job would be a lot harder. We always have a data-driven approach to the work we deliver, and ensure we analyse what has worked or what hasn't worked for your brand in the past.
WHO IS THIS FOR?
You're not sure if your account has been set up properly, how to optimise and whether it's being used to its full potential, or
You want an expert eye to review if your account manager is doing their job properly, or
You want detailed insights and recommendations to improve performance and reduce budget waste
MY STEP-BY-STEP APPROACH
REVIEW YOUR BUSINESS & ACCOUNT GOALS
First thing first: auditing an account means nothing if we don't know what you're trying to achieve. Without your business and campaign goals in mind, it will be more difficult to review the campaigns and see if they are working hard enough for you to achieve those targets.
DETAILED AUDIT OF YOUR EXISTING ACTIVITY
Now that we have defined your objectives, we can deep dive into your account. Our approach uses a grid and rating system based on each platform's best practices. We will review everything from the most basic settings to more advanced features, including a review of the creatives used and conversion tracking.
LIST OF ACTIONABLE QUICK WINS
The previous step helped us mapping out wha you're already doing right and highlight areas that could be improved. Based on current performance and the audit, we'll then list out all quick wins to improve overall health of the account and of course performance.
CREATE A GROWTH PLAN
The quick wins have been implemented, your account is in a healthy and performing state. Now what? Scalability! Let's think longer-term strategy. From increasing the spend to expanding to other channels and exploring other tactics markets, we are here to help you plan for success.
I'LL TAILOR THE AUDITING PROCESS TO YOUR NEEDS.
FULL AUDIT REPORT
ACTION PLAN & TIMELINE
GET A QUOTE
Prices from £169 per ad account audited