Pink and Salty


Hey you. I'm Elodie.

I’m a paid media consultant based in London, UK but originally from France. 

When I’m not cooking up a storm, I’m knee deep in ads land, always trying to upskill and make clients happy.

I entered the world of paid media a bit by accident but I now like to say it was fate. Back in 2011, I already had experience in traditional marketing and PR working at great companies such as Universal Music France. 

Then I decided to go traveling in Australia, and I can't stress enough how life-changing that trip was.

A six month travel plan turned into a 5 year journey making incredible memories and meeting amazing people along the way.


I started in a small digital agency in Sydney as I was looking to know more about Google Ads. And there it was. My first step into the digital marketing world! I quickly became obsessed with learning everything about paid search, but also paid social, working with loads of different companies evolving in various industries like finance, education, entertainment and lifestyle. 

Next thing you know I was embarking on a new role, client side this time, because I wanted to experience what it was like being on the other end of the business. I worked for Merlin Entertainments, working across all 11 attractions in ANZ as the digital marketing specialist. I learnt how to have a more holistic approach to digital marketing while including other activities into my strategy planning, such as Trade and PR.

After coming back to Europe, because you know, Australia is quite far, I've worked for several agencies here, big and small. I quickly realised that my true passion was helping businesses grow with the tools and critical mind I worked hard to sharpen all those years, using my own ways of doing and processes. Because I believe that's how I can deliver my best work. Then it got me thinking... How could I serve businesses the best way, doing what I know the best, and in the best possible way? By creating my own consulting agency!

So I did. 

Hello Sunshine Digital was born.

At Hello Sunshine Digital, I help you define and sharpen your vision and then help you bring it to life in a way that connects emotionally with your audience. Founded in 2018, my one-stop digital marketing agency helps bring brands into the spotlight.


I'm passionate about helping businesses find success online. I guide my clients through the minefields of modern business, helping them thrive in a fast-changing world. In so doing, I leverage each company’s unique strengths to build a personalised roadmap to success.

Did you enjoy reading all of the above? Then get in touch and let's work together!